Instagram, owned by Meta, is set to challenge Twitter with its upcoming text-based app. Twitter CEO Linda Yaccarino has responded with enthusiasm, indicating that fierce competition is on the horizon. Here’s what we know about Instagram’s foray into text-based conversations.

The Codename: Barcelona

Revealed in Lia Haberman’s ICYMI substack newsletter, Instagram’s text-based app goes by the codename P92 or Project 92, commonly referred to as Barcelona. While the official name is yet to be confirmed, the app aims to be a platform for sharing thoughts, earning it the tagline “Instagram for your thoughts.” Currently, in the testing phase with selected creators and influencers, the app is expected to launch in late June.

Game on! https://t.co/62JYrLuuCJ

— Linda Yaccarino (@lindayacc) May 21, 2023

Features and Functionality

The text-based app will offer compatibility with other platforms, including Mastodon, expanding its reach. Leaked images suggest that the app will adopt the familiar color theme of the original Instagram. Users can log in using their existing Instagram credentials, ensuring seamless synchronization of follower lists, usernames, bios, and verification marks. The app will provide search functionality and allow users to explore profiles.

Character Limit and Media

Support Similar to Twitter, Instagram’s new app will impose a character limit, set at 500. Users can share various media files, such as links, photos, and videos up to 5 minutes in length. Interactions on posts, including likes, replies, and reposts, will be available to users.

Privacy and Safety Measures

To ensure user safety, the app will incorporate privacy-focused features and community guidelines akin to Instagram. Blocked accounts from the original Instagram account will carry over to the new app, providing users with a familiar environment. Users will have control over replies, mentions, blocks, and reporting spam. Additionally, options to mute or hide specific words will be available, along with the implementation of two-factor authentication for enhanced security.

The app will have creator controls and account safety features.

For example, accounts you’ve blocked on IG will carry over

Hidden words you’ve selected on IG will also carry over.

— Lia Haberman (@liahaberman) May 19, 2023

Monetization Strategy

Unlike Twitter’s heavy reliance on advertisements, Instagram has no immediate plans to monetize the platform. This suggests that the app may initially be ad-free, offering a streamlined user experience.

With the upcoming launch of Instagram’s text-based app, a new era of online conversations is on the horizon. Users can look forward to a dynamic platform that combines the essence of Instagram with the brevity of Twitter, fostering engaging and thought-provoking interactions. Stay tuned for further updates as the launch date approaches.