Meesho, one of India’s fastest-growing e-commerce platforms, has kicked off its annual Mega Blockbuster Sale with a record-breaking performance. On Day 1 of the sale, the company witnessed a significant surge in orders and app downloads, setting a new benchmark for festive season sales in the Indian e-commerce space. With more than double the number of orders compared to last year, Meesho’s platform became a hive of activity, attracting millions of nationwide customers.

Key Points

Record-Breaking Start: Day 1 of the sale saw orders doubling compared to last year’s numbers.

Customer Surge: Nearly 6.5 crore customers visited Meesho on Day 1.

App Downloads: Meesho became the most downloaded app on Google Play Store, with over 1.5 crore downloads.

Meesho Mall Growth: Orders on Meesho Mall, the platform’s branded product section, grew by 2.5 times, with 45% of orders from new customers.

Massive Customer Engagement

The Meesho Mega Blockbuster Sale has solidified its place as a major event in the festive shopping season. Day 1 saw orders more than double compared to the previous year, highlighting Meesho’s growing influence among Indian shoppers. The platform witnessed nearly 6.5 crore customers shopping for a wide range of products, from Fashion and Beauty to Home and Kitchen essentials and Electronic Accessories.

Not only did Meesho attract returning users, but it also brought in new customers with over 1.5 crore app downloads, positioning the app as the most downloaded on the Google Play Store. This surge in app usage highlights the growing popularity of Meesho, especially among mobile-first shoppers in Tier 2 and Tier 3 cities.

Meesho Mall’s Exceptional Growth

Meesho Mall, the platform’s curated selection of branded products, experienced a stellar rise in demand during the sale. Orders for branded products grew by 2.5 times over last year, with 45% of these orders coming from new customers. This shift toward branded shopping demonstrates Meesho’s growing ability to cater to both value-conscious shoppers and those seeking branded goods.

Brand Performance Highlights

Several major brands saw remarkable growth in orders during the sale, showcasing the increasing trust consumers place in Meesho for both essential and luxury items. Notable performances include:

Mamaearth: Orders increased by fivefold.

Denver: Orders surged by eightfold.

Swiss Beauty: Orders expanded by 7.5 times.

Bella Vita: Orders skyrocketed by 17.5 times.

Mars: Orders quadrupled.

These figures highlight how Meesho has become a preferred marketplace for beauty, personal care, and lifestyle brands to reach a vast, growing customer base.

Meesho’s Official Statement

Megha Agarwal, General Manager of Business at Meesho, expressed her excitement at the sale’s overwhelming success, stating, “We’re thrilled by the overwhelming response to Day 1 of our Mega Blockbuster Sale. We achieved a record-breaking feat of doubling our Day 1 orders over last year. Meesho Mall grew 2.5 times in orders, and brands like Mamaearth, Denver, and Swiss Beauty exceeded expectations with incredible demand.”

Agarwal further emphasized Meesho’s commitment to delivering an exceptional shopping experience throughout the festive season. “We are dedicated to delivering an exceptional festive sale experience to all our users and will continue to do so throughout the entire festive season.”

Conclusion

Meesho’s Mega Blockbuster Sale has set the tone for a highly successful festive season, with record-breaking orders, a surge in new customers, and massive brand engagement. As the sale continues, Meesho is well-positioned to further solidify its place as a leading e-commerce platform in India, catering to millions of customers with a diverse range of products and unbeatable offers. With the momentum gained on Day 1, Meesho is set to redefine festive shopping for its ever-growing user base.