ASUS India has launched its first-ever ROG Labs Store in Bengaluru, introducing a new retail and service concept tailored specifically for gamers and creators. Located on 27th Cross Road, Jayanagar, this two-floor facility blends product retail, hands-on gaming experiences, and after-sales service into a single, fully integrated destination.

With this launch, ASUS strengthens its footprint in India’s rapidly growing gaming market, creating a space where customers can explore, engage, and experience the Republic of Gamers (ROG) ecosystem in an immersive way.

A New Kind of Retail Experience for Gamers

The ground floor of the ROG Labs Store is designed as a premium retail and experience zone, showcasing the complete lineup of ROG hardware. This includes:

Gaming laptops and desktops

High-performance monitors

Keyboards, mice, headsets, and other peripherals

Creator-focused PCs and accessories

One of the biggest attractions is the ROGVerse Free-to-Play Gaming Zone — a dedicated area where visitors can test out AAA titles on the latest ROG devices. Players can experience real-world gaming performance on cutting-edge hardware before making a purchase.

Gaming sessions must be pre-booked online, ensuring a streamlined and organized experience for enthusiasts.

Dedicated First Floor for Service & Certified Refurbished Products

The first floor of the store focuses on after-sales care and refurbished device sales. It offers:

ESD-Compliant Service Centre

A fully equipped repair zone with certified ASUS engineers capable of performing onsite diagnostics, maintenance, and repairs.

The ESD-compliant setup ensures the safe handling of internal components while maintaining strict service quality standards.

ASUS Select Store – Certified Refurbished Devices

The floor also houses the ASUS Select Store, where customers can purchase certified refurbished products, including:

Gaming laptops

Premium creator series notebooks

Pre-built gaming desktops

Each refurbished device goes through rigorous quality checks and comes with a 1-year warranty, offering affordability without compromising reliability.

Strengthening ASUS’s Retail Presence in India

This new store is part of ASUS India’s aggressive retail expansion strategy. The company currently operates:

320+ Exclusive ASUS Stores

20 Dedicated ROG Exclusive Stores

Presence across 5,000+ multi-brand partners

Coverage across 624 districts in India

The introduction of the ROG Labs format adds a new experiential dimension to ASUS’s retail ecosystem, especially targeted at India’s booming gaming population.

Official Statement from ASUS India

Arnold Su, Vice President, Consumer and Gaming PC, System Business Group at ASUS India, highlighted the significance of this launch, stating:

“The ROG Labs concept represents our long-standing focus on innovation, and our deep understanding of what gamers truly seek today — a place that is not just for product discovery, but for experience, engagement, and support. With Bengaluru being one of India’s most vibrant gaming hubs, introducing the first ROG Labs here was a strategic step. This format brings the entire gaming ecosystem, devices, gameplay, and service under one umbrella, creating more meaningful touchpoints at every stage of the customer journey.”

Conclusion

The launch of the first ASUS ROG Labs Store marks a significant milestone for India’s gaming community. By combining retail, immersive gameplay zones, and dedicated service support in a single location, ASUS is redefining what a gaming-focused outlet can offer.

For gamers, creators, and tech enthusiasts in Bengaluru, this new store promises a complete ecosystem experience — from exploration to purchase to after-sales care — all under one roof.