Apple has officially unveiled the second-generation AirTag, bringing meaningful hardware and software upgrades aimed at making item tracking faster, louder, and more reliable. While the familiar coin-shaped design remains unchanged, the new AirTag introduces improved internal technology that significantly enhances its tracking range, audio output, and integration across Apple devices.

With stronger Ultra Wideband performance, expanded Find My capabilities, and deeper Apple Watch support, the new AirTag is designed to help users locate lost belongings more easily—whether at home, outdoors, or while travelling.

Next-Generation UWB Chip Improves Precision Finding Range

The biggest upgrade in the new AirTag is the addition of Apple’s second-generation Ultra Wideband (UWB) chip. This is the same advanced technology found in the latest iPhone 17 lineup and newer Apple Watch models.

Thanks to the updated UWB chip:

Precision Finding now works from up to 50% farther away than the previous AirTag

Directional guidance is more accurate, helping users locate items faster

Distance tracking remains precise even in complex indoor environments

This improvement makes the AirTag more effective when tracking items across larger spaces such as homes, offices, airports, or public venues.

Upgraded Bluetooth and Louder Speaker for Better Findability

In addition to the UWB upgrade, Apple has also improved the AirTag’s Bluetooth hardware. The enhanced Bluetooth chip expands the detection range within the Find My network, increasing the chances of locating a lost item through nearby Apple devices.

Apple has also addressed one of the most common user requests by upgrading the internal speaker:

The new speaker is up to 50% louder than the previous generation

Alerts are easier to hear when items are hidden under furniture, inside bags, or in noisy surroundings

These changes make the new AirTag noticeably easier to locate in real-world scenarios.

Precision Finding Now Available on Apple Watch

For the first time, Apple has extended Precision Finding beyond the iPhone. Users can now locate AirTags directly from compatible Apple Watch models.

Supported devices include:

Apple Watch Series 9 or later

Apple Watch Ultra 2 or later

This allows users to track lost items without needing to pull out their phone, adding convenience for everyday use and travel situations.

Share Item Location Feature and Airline Integration

A major software addition to the new AirTag is the Share Item Location feature. This allows users to generate a secure, temporary link that shares the location of a lost item with others—such as friends, family members, or airline staff.

Key highlights of this feature include:

Location links automatically expire after seven days or once the item is recovered

Users maintain full control over who can view the shared location

No permanent access is granted

Apple has partnered with more than 50 airlines to integrate this feature into their baggage recovery systems. According to SITA data, this integration has already contributed to:

A 26% reduction in baggage delays

A 90% drop in unrecoverable luggage cases

This makes the new AirTag especially valuable for frequent travellers.

Strong Focus on Privacy and Anti-Tracking Protections

Apple continues to emphasise privacy and user safety with the second-generation AirTag. All location data shared through the Find My network is protected using end-to-end encryption, ensuring that only the owner can access item location details.

Built-in safety features include:

Unwanted Tracking Alerts that notify users if an unknown AirTag is moving with them

Rotating Bluetooth identifiers to prevent continuous tracking by third parties

No location history stored on the AirTag itself, reducing misuse risks

These safeguards are designed to balance powerful tracking capabilities with responsible privacy protections.

Apple AirTag Pricing in India and Availability

The new Apple AirTag is now available for order in India with the following pricing:

Single AirTag: ₹3,790

Pack of four AirTags: ₹12,900

Apple is also offering free engraving on each AirTag, allowing users to personalise their accessories at no extra cost.

AirTag Accessories Pricing

Apple has also launched updated AirTag accessories:

AirTag FineWoven Key Ring: ₹3,900

Available colours include Fox Orange, Midnight Purple, Navy, Moss, and Black.

Availability Details

The new AirTag can be ordered starting today via:

Apple.com

Apple Store app

It will be available at physical Apple Store locations later this week.

Conclusion

With the launch of the second-generation AirTag, Apple has refined one of its most popular accessories without changing what already worked. The addition of a next-generation UWB chip, louder speaker, improved Bluetooth range, Apple Watch Precision Finding, and airline integration makes the new AirTag significantly more capable than its predecessor.

For users invested in the Apple ecosystem—especially travellers and those who frequently misplace everyday items—the new AirTag offers smarter tracking, better reliability, and enhanced peace of mind while maintaining Apple’s strong privacy standards.