Global technology giant Samsung Electronics has once again secured its position as the world’s No. 1 television brand, marking an impressive 20 consecutive years of leadership in the global TV market. According to market research firm Omdia, Samsung achieved a 29.1% global TV market share in 2025, continuing a streak that began in 2006.

This long-standing leadership highlights Samsung’s consistent focus on display innovation, premium television technology, and evolving consumer experiences. Over the past two decades, the company has played a key role in shaping modern television design, introducing breakthrough technologies such as QLED, Micro LED, and advanced AI-powered viewing features.

Strong Performance in the Global TV Market

Samsung’s 29.1% share of the global television market in 2025 reflects its dominance across several major segments, including:

Premium televisions

Ultra-large screen TVs

Next-generation display technologies

The company has steadily strengthened its position by combining cutting-edge display technology with design innovation and smart connectivity, helping it maintain a leading presence in both developed and emerging markets.

This success also reflects strong consumer trust in Samsung’s televisions, which are widely recognized for high picture quality, durable hardware, and advanced smart features.

Dominance in the Premium Television Segment

Samsung has also continued to dominate the premium TV segment, where competition is particularly intense.

According to data from Omdia:

Samsung holds 54.3% market share in TVs priced above $2,500

The company also commands 52.2% share in televisions priced above $1,500 globally

This strong performance has been driven by the popularity of Samsung’s premium product lineup, including:

Samsung Neo QLED TVs

Samsung OLED TVs

Samsung Lifestyle TVs such as The Frame TV and The Serif TV

These models combine advanced display technology with design-focused aesthetics, appealing to consumers who want both performance and style in their home entertainment systems.

A Journey That Began with the Bordeaux TV

Samsung first achieved the global No. 1 television position in 2006 with the launch of the Samsung Bordeaux TV. This model stood out for its elegant design and became one of the company’s most iconic televisions.

The success of the Bordeaux TV marked the beginning of Samsung’s two-decade dominance in the TV market and established the brand as a major innovator in display technology.

Key Milestones in Samsung’s TV Innovation

Over the years, Samsung has introduced numerous innovations that have shaped the evolution of modern televisions.

2009 – Expansion of LED TVs

Samsung accelerated the adoption of LED-backlit televisions, making displays thinner, more energy efficient, and capable of delivering improved brightness and contrast.

2011 – Introduction of Smart TVs

The company launched its first generation of smart televisions, allowing users to access internet services, streaming platforms, and apps directly from their TVs.

2015 – Launch of The Serif

Samsung introduced the Samsung The Serif, a design-oriented television created to blend seamlessly into home interiors as a piece of furniture.

2017 – Launch of The Frame

The Samsung The Frame television transformed the concept of TV design by displaying digital artwork when not in use, effectively doubling as a decorative element.

2017 – Introduction of QLED Technology

Samsung unveiled Samsung QLED TV technology, which uses quantum dot materials to improve color accuracy, brightness, and longevity compared to conventional LED displays.

2018 – Introduction of 8K TVs

Samsung launched 8K televisions, featuring over 33 million pixels, delivering four times the resolution of standard 4K displays.

2020 – Micro LED Technology

The company introduced Samsung MicroLED TV, an advanced display technology designed to deliver exceptional brightness, contrast, and color performance, particularly on large screens.

Continuous Innovation in TV Technology

Samsung continues to invest heavily in the development of next-generation television technologies.

Recent advancements include:

Expansion of Micro RGB display models

Improvements to OLED and Neo QLED televisions

Wider adoption of Mini LED backlighting technology

Development of AI-powered picture and sound processing

These AI-powered systems use dedicated processors to automatically adjust:

Picture quality

Brightness and contrast

Sound output

Viewing preferences based on user behavior

This approach helps deliver a more personalized and immersive viewing experience for consumers.

Leadership Perspective

Commenting on the achievement, SW Yong, President and Head of the Visual Display Business at Samsung Electronics, emphasized the importance of consumer trust and continuous innovation.

According to Yong, when customers purchase a television, they are investing in a device expected to last for many years. Samsung’s two decades of market leadership reflects consumer confidence built through engineering expertise, design innovation, and advanced display technologies.

Conclusion

Maintaining the No. 1 position in the global TV market for 20 consecutive years is a remarkable milestone for Samsung. With a 29.1% global market share in 2025, the company continues to lead the industry through technological innovation, premium product offerings, and a strong focus on user experience.

As Samsung continues to develop new display technologies such as Micro LED, AI-enhanced viewing systems, and advanced Mini LED televisions, the company appears well positioned to maintain its leadership in the rapidly evolving home entertainment market for years to come