MG Motor has officially introduced its latest electric vehicle, the MG Windsor EV, in India. Priced from Rs 9.99 lakh (introductory, ex-showroom), the Windsor EV is an affordable electric crossover positioned between MG’s Comet EV and the ZS EV in its lineup. Available in three variants Excite, Exclusive, and Essence the Windsor EV offers a feature-rich electric driving experience with premium design elements and modern technology.

Here’s a closer look at what the MG Windsor EV has to offer.

Key Highlights:

Pricing: Starts at Rs 9.99 lakh (introductory, ex-showroom).

Variants: Excite, Exclusive, Essence.

Battery: 38 kWh with a claimed range of up to 331 km.

New Feature: Battery-as-a-Service (BaaS) rental program available at Rs 3.5 per km.

Launch Timeline: Bookings open on October 3, and deliveries from October 12.

Battery-as-a-Service (BaaS) Program

MG introduces the Battery-as-a-Service (BaaS) ownership model with the Windsor EV. This rental program is designed to make electric mobility more affordable by eliminating the upfront battery cost. Under BaaS, customers pay Rs 3.5 per km for battery usage, which significantly reduces operating costs to nearly 40% of traditional internal combustion engine (ICE) vehicles. This innovative model ensures greater accessibility for EV adoption in India.

Exterior Design

The MG Windsor EV brings a sleek, minimalist design while retaining a modern look through various stylish elements. Its connected LED DRLs at the front and LED tail lights at the rear enhance its futuristic appearance. The headlights are integrated into the bumper, while a prominent MG logo adorns the front fascia.

On the sides, the EV boasts 18-inch alloy wheels with an aerodynamic design and flush door handles that give it a sleek and clean profile. The charging flap is located on the front left fender, and the EV is available in four striking color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Cabin & Interior Features

Inside the Windsor EV, MG continues the premium feel with an all-black cabin that includes wooden trim and bronze accents. The black leatherette seats, flat-bottom steering wheel, and reclining rear seats (up to 135 degrees) provide comfort and luxury. The rear seats are also equipped with a center armrest for added convenience.

In terms of technology, the Windsor EV shines with a 15.6-inch touchscreen infotainment system, the largest screen ever in an MG vehicle in India. Other tech-savvy features include an 8.8-inch digital driver’s display, wireless phone charging, automatic climate control, powered front seats, powered tailgate, and a panoramic glass roof, exclusive to the India-spec model.

Infinity View Glass Roof | MG Motor India

Safety Features

MG has packed the Windsor EV with advanced safety features, including:

Six airbags

360-degree camera

Tyre Pressure Monitoring System (TPMS)

Electronic Stability Control (ESC)

Powertrain & Battery Details

The Windsor EV is equipped with a 38 kWh battery pack, providing the following performance specifications:

Electric Motor: 136 PS of power and 200 Nm of torque

Range: Claimed range of up to 331 km on a single charge

Charging: DC fast charging capability, with the battery charging to full in just 40 minutes.

For early adopters, MG is offering a lifetime warranty on the battery pack for the first set of customers. Additionally, these customers can avail of free charging at public chargers for up to a year through the eHUB app by MG.

Market Position

The MG Windsor EV will directly compete with other electric crossovers and SUVs in the Indian market, including the Tata Nexon EV, Mahindra XUV400 EV, Tata Punch EV, and even MG’s own ZS EV. Given its price and feature set, the Windsor EV aims to provide a value-for-money option in the growing electric vehicle market.

Conclusion

With the launch of the MG Windsor EV, MG continues to push the boundaries of electric mobility in India. By offering a premium electric crossover at a competitive price, coupled with the innovative Battery-as-a-Service program, MG is making EVs more accessible to Indian consumers. The Windsor EV’s modern design, feature-rich cabin, and strong safety and performance credentials make it an exciting new entrant in India’s electric vehicle space.