Facebook’s parent company, Meta, recently announced new features aimed at enhancing users’ experience with Reels, Facebook’s short-form video content. Meta’s goal is to help users discover and personalize content that matches their interests as Reels grows in popularity on the platform.

Discovering Relevant Reels

To make the discovery of relevant Reels easier, Facebook has introduced updates to the way they are surfaced in Facebook Watch. Reels can now be accessed directly from the main navigation at the top of Facebook Watch, providing users with quick access to creators, trends, and content that align with their interests. Users can also seamlessly scroll between Reels and long-form videos while watching videos on Facebook.

Personalizing Your Reels Feed

In addition to making it easier to discover relevant content, Meta has introduced features that allow users to personalize their Reels experience. Users can now tap the three-dot menu at the bottom of the video player to inform the types of Reels they would like to see more or less of. This feature will help users explore what they enjoy now while also helping them discover new interests, creators, and communities they’ll love in the future.

Furthermore, Facebook has launched a new feature on the Reels video player that provides contextual labels. These labels aim to clarify why a particular Reel is being shown to the user. For example, if a friend liked the video, the label would explain why it’s on the user’s feed. This feature will help users understand the relevance of the Reels they’re seeing and give them more insight into their personalized Reels feed.

Meta’s Efforts to Improve the User Experience

Facebook’s new tools for Reels are part of Meta’s efforts to improve the user experience on its platforms. With the introduction of these features, Facebook aims to provide a more personalized and enjoyable Reels experience for users. By allowing users to discover and personalize the content they see, Facebook hopes to keep users engaged and continue to grow the popularity of Reels on the platform.

Overall, the new features for Reels reflect Meta’s broader focus on improving user engagement and satisfaction. By providing users with more relevant and personalized content, Meta hopes to enhance users’ experience on its platforms and keep them coming back for more.