WhatsApp is reportedly working on a new feature that could allow users to create and distribute newsletters on the platform. This feature is expected to be a significant improvement for WhatsApp, allowing individuals and businesses to directly create and distribute newsletters to their subscribers.
According to reports, WhatsApp is developing a private newsletter application that will allow users to create a broadcast chat that subscribers can join. The redesigned status tab will provide access to this chat, making it easy for subscribers to find and join newsletters.
To create a newsletter, users will need to provide a title and a description. The newsletter will then appear in the status tab, and other people can join it by clicking a link in the newsletter or entering their WhatsApp username. Users will be able to include text, videos, and images in their newsletters, as well as personalize the appearance of their newsletters using design options and templates.
One of the most exciting aspects of this feature is that users will be able to target specific groups of subscribers with their newsletters. This will make it easier for businesses to tailor their newsletters to specific audiences, increasing engagement and improving the overall effectiveness of their newsletters.
It’s worth noting that the newsletter feature will be optional, which means that WhatsApp will not recommend any newsletters to users. There will be no algorithmic recommendations, so users will need to actively seek out and join newsletters that interest them.
Currently, the newsletter feature is still in the testing phase and not yet available to the general public. However, it is expected to be released soon, and it’s anticipated to be a significant improvement for WhatsApp, given its massive user base of over 2 billion active users worldwide.
In addition to the newsletter feature, WhatsApp is also planning to release a 15-day update for its disappearing message feature. This update will give users more control and flexibility over their messages, allowing them to choose how long their messages will be visible before they disappear.
Overall, WhatsApp’s introduction of the newsletter feature is an exciting development for the platform, offering users a new way to engage with their audiences and connect with their subscribers. It’s a significant improvement that could help WhatsApp retain its position as one of the most popular communication platforms globally.
