Rapido Unveils ‘Ownly’ – Budget Food Delivery App Offering Meals Under ₹150 with Faster, Low-Cost Service

Rapido, the popular bike taxi and ride-hailing service, has officially entered the competitive food delivery market in India with the launch of its new platform ‘Ownly’. The app, currently available only in select parts of Bengaluru, promises affordable, transparent, and commission-free food delivery aimed at undercutting existing market giants like Swiggy and Zomato.

Affordable Dining for the Masses

Ownly focuses on budget-friendly meals, ensuring that customers can access wholesome food without breaking the bank. Key highlights include:

Meals priced at ₹150 or less

Staples like rice and eggs below ₹100

Prices reportedly 15% lower than Swiggy and Zomato

This aggressive pricing strategy positions Ownly as a strong choice for budget-conscious customers, particularly students, working professionals, and families seeking daily affordable meals.

Zero-Commission Model for Restaurants

Unlike traditional food delivery platforms that charge restaurants high commissions (often 20–30%), Ownly adopts a zero-commission structure. Instead, it implements a flat delivery fee, helping restaurants retain more of their earnings.

₹25 delivery fee for orders above ₹100

₹20 delivery fee for smaller orders within 4 km

No platform fee, packaging costs, or hidden charges

This approach not only benefits eateries but also ensures that customers pay exactly what they see — without inflated menu prices or unexpected surcharges.

Pilot Launch & Limited Availability

The app is currently available only in select Bengaluru localities such as Byrasandra, Tavarekere, Madiwala (BTM) Layout, and HSR Layout.

Available exclusively on the Google Play Store for now

Not yet available for iOS users

Areas outside the pilot zone display a message: “Location is outside our service area”

Rapido reportedly conducted closed pilot runs before launch, engaging with the National Restaurant Association of India (NRAI) to establish fair terms for restaurant onboarding.

Competing in a Tough Market

With this move, Rapido takes on the duopoly of Swiggy and Zomato, a space where numerous startups have tried but failed to secure a lasting foothold.

For example, Coca-Cola-backed Thrive, which once operated in over 80 Indian cities, shut down in December 2024 citing “extraordinarily challenging” market conditions.

The Road Ahead

Rapido’s entry into the food delivery space comes with the promise of affordable pricing, transparency, and fairness for restaurants. However, sustaining this model in a market dominated by two established players will require rapid expansion, consistent service quality, and aggressive marketing.

If successful, Ownly could disrupt the food delivery ecosystem in India by shifting customer loyalty towards a value-first, no-hidden-charge model.