Ather Energy marks its 10th anniversary by introducing the Ather 450 Apex, the epitome of its pioneering scooter platform. Positioned as the brand’s swiftest and most powerful offering yet, the Ather 450 Apex sets a new benchmark in the electric scooter landscape, retailing at Rs 1.89 lakh (ex-showroom). This model assumes the title of Ather’s costliest creation to date.
#ApexOfAther is here: https://t.co/VcMIivG3hh#Ather450Apex #10YearsInTheMaking pic.twitter.com/LA4vphBZi6
— Ather Energy (@atherenergy) January 6, 2024
Key Points: Ather 450 Apex
Ather Energy’s Milestone:
Celebrating 10 Years: Ather Energy commemorates its 10th anniversary with the launch of the Ather 450 Apex, representing the pinnacle of its scooter platform.
Everything you need to know about #Ather450Apex 🧵
Don’t want to scroll through the thread? Check out: https://t.co/qo2aioa7tb#ApexOfAther #10YearsInTheMaking
(1/9) pic.twitter.com/pg1VX0cAdv
— Ather Energy (@atherenergy) January 6, 2024
Performance and Innovation: Positioned as the quickest and most potent scooter in Ather’s lineup, the 450 Apex is priced at Rs 1.89 lakh (ex-showroom), marking it as the brand’s priciest model to date.
Limited Production and Delivery:
Exclusive Availability: Ather plans to offer the 450 Apex for approximately eight to nine months, with deliveries slated to commence in March 2024.
Open Bookings: Bookings have been open for several weeks, attracting potential buyers eager to experience this cutting-edge electric scooter.
Features and Specifications:
Design and Visual Upgrades:
Distinctive Aesthetics: Sporting an exclusive ‘Indium Blue’ dual-layer paint scheme with vibrant orange accents on wheels, logos, and frame.
Translucent Panels: A playful addition, the nearly transparent side panels add a touch of innovation, reminiscent of the original Ather 450X Series 1.
Enhanced Performance:
Upgraded Motor: Achieves a peak power of 7kW, a 0.6 kW boost over the standard 450X, maintaining a steady torque output of 26 Nm.
‘Warp+’ Ride Mode: Becomes the first Ather scooter to hit a top speed of 100 kmph, enhancing acceleration from 0-40 kmph in just 2.9 seconds.
Revolutionary Regenerative Technology:
‘Magic Twist’ Integration: Introduces a groundbreaking regenerative braking system, seamlessly bringing the scooter to a stop without brake lever inputs.
Extended Range: Marginal enhancement in certified range, now standing at an impressive 157 km (150 km for the standard model).
Pricing and Availability:
Pricing:
Ex-Showroom Price: The Ather 450 Apex is priced at Rs 1.89 lakh, holding the title of the brand’s most expensive model.
Availability:
Limited Run: Ather plans to produce the 450 Apex for a duration of eight to nine months, with deliveries scheduled to commence in March 2024.
Open Bookings: Bookings have been ongoing for a few weeks, inviting enthusiasts to reserve their slice of the electric scooter revolution
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