In an unexpected shift from its renowned drones and gimbals, DJI is reportedly delving into a new realm of innovation – a high-end electric bike (e-bike) designed for off-road enthusiasts. The company, known for its cutting-edge technology, is keeping this venture under wraps, but whispers of their new project are beginning to circulate.

DJI’s Shift Towards E-Bikes

Amid speculation, DJI is rumored to be crafting a premium e-bike, internally referred to as project code EB. While the company has yet to officially confirm this, sources close to the matter suggest that DJI is maintaining silence due to the confidential nature of the project. Key personnel, like senior engineer Alex Jio, formerly responsible for DJI’s Ruying backpack stabilizer, have been brought into the fold to drive this new endeavor.

A Closer Look at the Project

Allegedly initiated in 2020, the project’s focal point is the creation of a high-end e-bike designed for versatility, encompassing sports and off-road adventures. This forthcoming e-bike is anticipated to be developed entirely in-house by DJI and aimed at the global market. Its potential presence in international markets such as the US and Europe suggests DJI’s ambition to cater to a diverse audience.

The “High-End” Speculation

Positioned as a “high-end” model, this DJI e-bike may carry a price tag of approximately $3,000 to $4,000 USD, a notable step up from the typical $1,000 USD range for regular e-bikes. This assumption aligns with the notion that the company is poised to deliver a premium experience that caters to serious enthusiasts seeking advanced features and capabilities.

Awaiting Further Updates

While the news of DJI’s foray into the e-bike sector is intriguing, it’s important to remember that these developments are still in the realm of speculation. As the industry buzz continues to grow, enthusiasts and tech aficionados eagerly anticipate more concrete information and official announcements from DJI regarding their potential e-bike project.