Instagram has introduced a significant update to its live-streaming policy. Going forward, users must have at least 1,000 followers and a public account to start a live video. This adjustment impacts a broad segment of users, particularly smaller creators and casual users who previously enjoyed the feature without restrictions.

Key Highlights

Minimum of 1,000 followers now required to go live

Only public accounts qualify for live-streaming access

Users express dissatisfaction and push for a reversal

Move aligns Instagram more closely with TikTok’s policies

New Restrictions on Live Streaming

Instagram confirmed the change to TechCrunch, noting that the platform now blocks live-streaming for private accounts and those with under 1,000 followers. Impacted users will see a message stating: “We changed requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos.”

User Backlash and Frustration

The new policy has received considerable backlash. Many users have taken to social media to share their frustration, arguing that the change limits creativity and hampers engagement for those still growing their audience. Small creators, in particular, feel that the update is a step backward.

Why Instagram Made the Change

While Instagram has not formally explained the reasoning, the policy is likely aimed at:

Improving the quality of live streams

Reducing the costs associated with low-viewership streams

Aligning with competitors like TikTok, which enforces a similar 1,000-follower rule

Platforms like YouTube, however, still allow users with as few as 50 subscribers to go live, making Instagram’s new requirement appear stringent by comparison.

Impact on Emerging Creators

The updated requirement might benefit the platform’s overall content quality but poses a challenge for new and smaller accounts. By limiting access, Instagram risks alienating its creator base and stifling growth among upcoming influencers. This could shift user focus toward building follower counts instead of exploring creative live interactions.

A Strategic Move by Meta

This update may also be financially strategic. Hosting live videos incurs significant costs. By narrowing access to accounts with larger audiences, Meta, Instagram’s parent company, likely aims to optimize platform resources and reduce hosting expenses.

Conclusion

Instagram’s new live-streaming policy marks a turning point in how the platform supports content creators. While it may enhance the viewer experience and reduce operational strain, it comes at the cost of limiting creative freedom for smaller users. As social media policies continue evolving, platforms must find a balance between innovation, community growth, and resource management.