Bharti Airtel has just revolutionized the prepaid entertainment market in India with its newly launched all-in-one entertainment packs. Starting at just ₹279, these prepaid plans bundle over 25 leading OTT platforms, unlimited voice calling, and generous data benefits. This is the first time in India such an extensive digital entertainment package has been offered under a single telecom plan.
Key Highlights
All-in-one OTT + data prepaid packs starting at ₹279
Includes Netflix (Basic), JioCinema Premium, Zee5, and Airtel Xstream Play Premium
Offers unlimited 5G data and voice calling
Access to content in over 16 languages
Designed for the growing on-demand content consumption trend in India
What Airtel’s New Entertainment Packs Offer
Airtel’s latest prepaid offerings cater to users looking for seamless digital entertainment bundled with data connectivity. These plans are structured to provide either content-only benefits or full-fledged telecom services including unlimited data and voice.
Available Plan Options
₹279 Content-Only Pack (1 Month Validity)
Access to over 25 OTT platforms
1GB of mobile data
Ideal for streaming-first users who consume content primarily on Wi-Fi
₹598 Plan (28-Day Validity)
All OTT benefits
Unlimited 5G data
Unlimited voice calls
Balanced for heavy streamers and daily telecom needs
₹1,729 Plan (84-Day Validity)
Comprehensive digital experience
Full OTT lineup
Unlimited high-speed data and voice calling
Suited for long-term entertainment and connectivity
OTT Platforms Included
Airtel is bundling a stellar collection of streaming services that cover all major content genres, including international, Bollywood, and regional. Here are the key platforms included:
Netflix (Basic Plan)
JioCinema Premium (previously Disney+ Hotstar)
Zee5
SonyLiv
Lionsgate Play
AHA
Sun NXT
Hoichoi
Eros Now
ShemarooMe
Airtel Xstream Play Premium
Users can access all of these platforms via the Airtel Xstream Play app, which acts as a unified hub for streaming content across languages and categories.
Why This Matters
The new Airtel OTT bundle is a game-changer for Indian consumers for several reasons:
Convenience: No need for juggling multiple subscriptions across apps and services.
Value for Money: Airtel claims the combined monthly value of OTT subscriptions included is approximately ₹750—significantly more than the entry price of ₹279.
Language Diversity: With content in over 16 languages, the plans cater to a diverse user base, supporting regional as well as national consumption trends.
Digital Ecosystem Integration: This move positions Airtel not just as a telecom provider, but as a holistic digital services ecosystem.
Airtel’s Vision
Airtel stated that this initiative is part of a broader strategy to align with India’s evolving digital habits, especially in the prepaid segment, which forms a major part of the user base. With these offerings, Airtel hopes to become the go-to platform for entertainment, connectivity, and digital lifestyle solutions.
The telco also emphasized that the all-in-one packs are tailored for mobile-first users who want instant access to premium content without navigating complex subscription models.
Final Thoughts
With the launch of this groundbreaking prepaid pack, Airtel has positioned itself as a pioneer in merging telecom services with the entertainment ecosystem. The offering is not just about affordability, but about simplicity and value. Whether you’re a Netflix binge-watcher, a JioCinema fan, or someone who loves regional cinema on Sun NXT or Hoichoi, Airtel’s latest plan makes it easy to enjoy your favorite shows—all under one roof.
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