Sony has officially introduced its latest and largest commercial display in India — the Bravia 4K HDR FW-98BZ30L, tailored for professional and business environments. With a massive 98-inch screen, cutting-edge XR Cognitive Processor, and Android OS support, this new offering expands Sony’s BZ30L series with top-tier visual and operational performance.

Key Highlights

Massive 98-inch 4K HDR display tailored for commercial setups

AI-powered XR Cognitive Processor for advanced picture enhancement

Runs on Android OS with 32GB internal storage

28% slimmer bezels compared to Sony’s previous BZ40J series

24×7 operation capability for professional-grade use

Priced at ₹15,00,000; available from April 15 through Sony Authorized Distributors

Pricing and Availability in India

The Sony Bravia FW-98BZ30L is priced at ₹15,00,000 and will be available for purchase starting April 15 via authorized Sony distributors across India. Targeted primarily at commercial buyers, this display is suitable for digital signage, corporate lobbies, boardrooms, and high-end business environments.

Display and Design Features

This 98-inch Bravia model boasts a native 4K HDR resolution that delivers vivid colors, deeper contrast, and exceptional brightness. Designed with 28% slimmer bezels than its predecessor, the BZ40J series, it ensures an immersive and distraction-free visual experience, ideal for large professional spaces.

In terms of mounting flexibility, Sony includes a center alignment rail kit with the display. It also supports standard VESA mounting patterns, making wall installation straightforward and secure in commercial setups.

XR Cognitive Processor: A Game-Changer

The highlight of the FW-98BZ30L is the integration of Sony’s proprietary XR Cognitive Processor, previously reserved for Sony’s premium home televisions. This AI-based chip mimics human cognitive perception to analyze and enhance every element on screen — from contrast and depth to motion and realism — resulting in sharper visuals and natural color reproduction.

This model is the only variant in the BZ30L series to feature the XR Cognitive Processor. Other models in the series, ranging from 43-inch to 85-inch, are powered by the older X1 processor.

Designed for Nonstop Professional Use

Sony has engineered the FW-98BZ30L for 24×7 uninterrupted operation, making it well-suited for demanding commercial environments such as retail spaces, airports, conference centers, and showrooms. The panel’s robust build ensures reliable performance even under continuous use.

Android OS and Storage Capacity

Running on the Android operating system, the display offers native support for a wide range of business, entertainment, and productivity applications. With 32GB of onboard storage, users can install numerous apps directly, stream content, or use it for presentations and digital signage without relying on external hardware.

Warranty and After-Sales Support

Sony is backing the 98-inch FW-98BZ30L display with a standard 3-year warranty, offering extended peace of mind for commercial buyers. Customers can also opt for extended service plans by paying an additional amount.

Conclusion

With the launch of the Sony Bravia FW-98BZ30L 98-inch 4K HDR display, Sony aims to redefine the standards of professional displays in India. Combining exceptional visual fidelity, commercial-grade durability, and smart features, it is a perfect fit for businesses looking for an ultra-large screen with premium performance.