THOMSON, a renowned French consumer electronics brand, has officially entered the Indian audio market with the launch of its latest line of Bluetooth soundbars, the AlphaBeat25 and AlphaBeat60. These two models are part of THOMSON’s ambitious plan to capture 10% of the online market share in India. Backed by a substantial investment of Rs. 50 crore in a cutting-edge manufacturing facility in Noida, Uttar Pradesh, the company is committed to delivering premium audio devices under the ‘Make in India’ initiative.

Key Points:

THOMSON launches two soundbars in India: AlphaBeat25 and AlphaBeat60.

The company aims for a 10% market share in India’s online audio market.

New facility in Noida with a production capacity of 500,000 units annually.

THOMSON plans to launch over 20 additional models in the next six months.

AlphaBeat25: Compact and Powerful

The AlphaBeat25 is a compact 25-watt Bluetooth soundbar designed to deliver high-quality audio in a sleek and minimalist form. Featuring RGB lighting and a 2000mAh battery, this soundbar provides up to 16 hours of playback on a single charge, making it ideal for users seeking portability and style. With its compact size, the AlphaBeat25 fits seamlessly into small spaces, while still delivering powerful sound that enhances movies, music, and gaming.

Features of AlphaBeat25:

Power Output: 25W RMS

Battery Capacity: 2000mAh, providing up to 16 hours of playback

RGB Lighting: Adds a colorful, dynamic ambiance to your entertainment setup

Connectivity: Bluetooth 5.3, AUX IN, USB Playback

Charging Time: 5 hours

Driver Size: 2” x2 for clear, balanced sound

Remote Control: Yes, for convenient control from a distance

The AlphaBeat25 is designed for users looking for both functionality and aesthetics, offering an RGB-lit experience that is perfect for small gatherings or personal use.

AlphaBeat60: Elevated Sound with Subwoofer

For those who want a more immersive audio experience, the AlphaBeat60 is a higher-end model with a 60-watt output and a sleek 2.1-channel audio system. This soundbar comes equipped with a subwoofer, delivering deeper bass and a more robust sound profile. The AlphaBeat60 also features customizable RGB lighting, perfect for users who want to elevate their home entertainment system with sophisticated design and impressive audio performance.

Features of AlphaBeat60:

Power Output: 60W RMS with a subwoofer for enhanced bass

Frequency Response: 35Hz – 20kHz for rich, dynamic sound

Connectivity: AUX IN, USB Playback

Bluetooth 5.3: Ensures seamless, high-quality wireless audio streaming

Design: Metal mesh grill with RGB lighting, adding a stylish look to your home theater

Remote Control: Yes, for easy operation

Driver Size: 2.25” x2 SB + 4” x1 SW for clear highs and deep lows

The AlphaBeat60 is aimed at customers seeking a cinematic audio experience at home, with a design that complements modern interiors.

Pricing and Availability

Both soundbars are affordably priced, making premium sound accessible to a wider audience:

AlphaBeat25: Priced at Rs. 1,699

AlphaBeat60: Priced at Rs. 3,899

These soundbars will be available for purchase on Flipkart starting September 21, 2024. Additionally, THOMSON has revealed plans to release over 20 new soundbar models within the next six months, further expanding its audio product lineup.

Conclusion

THOMSON’s entry into the Indian audio market with the AlphaBeat25 and AlphaBeat60 soundbars marks a significant step in their strategy to dominate the online audio market. With a focus on innovative design, powerful sound, and affordability, these new models are set to cater to a broad range of consumers, from casual listeners to home entertainment enthusiasts. THOMSON’s commitment to ‘Make in India’ and their extensive product roadmap ensures that we can expect more exciting releases in the near future, solidifying their presence in the country’s growing consumer electronics market.