Haier India has launched its next-generation front load washing machine lineup — the F9 Series. Designed specifically for modern Indian households, the new lineup brings powerful AI-driven automation, an industry-first AI Color Touch Panel, and advanced hygiene technologies to make laundry smarter, faster, and more effective. With a focus on convenience, efficiency, and hygiene, the Haier F9 Series aims to redefine fabric care standards in the premium appliance segment.

Key Highlights

AI Color Touch Display: India’s first front load machine with a vibrant, colorful touchscreen interface.

One Touch AI Wash: Automatically detects fabric type, load size, and dirt level to optimize washing.

Direct Motion Motor: Belt-less, silent motor operation offering energy efficiency and longer life.

12 kg Large Capacity: Extra-large drum designed to handle larger Indian garments and heavy laundry loads.

Antibacterial Coating: Built-in ABT technology ensures every wash is hygienic and mold-free.

Premium Price: Priced at Rs. 59,990 with 5-year comprehensive and 20-year motor warranty.

AI-Powered Features

AI Color Touch Display:

Haier introduces India’s first AI-based color touchscreen on a front load washing machine. The panel offers intuitive access to multiple wash programs, making it easier for users to select the right mode based on fabric and load type.

One Touch AI Wash:

This intelligent feature uses sensors to analyze the fabric type, soil levels, and load size, automatically adjusting the cycle for optimal cleaning. It removes the guesswork from washing, ensuring garments are treated with care.

AI Direct Motion Pro Motor:

With its belt-free design, the motor offers quieter operation, less vibration, and increased efficiency. It also handles heavier loads without compromising performance or consuming excessive energy.

Innovative Drum Design

525 mm Pillow-Shaped Drum:

The uniquely contoured drum structure ensures better water flow and gentler fabric handling, making it ideal for delicate Indian wear like sarees and embroidered garments. Its extra-large size allows for washing bulky loads in fewer cycles.

AI-DBS (Dynamic Balance System):

Haier’s balance system ensures minimal vibration by detecting unbalanced loads and adjusting drum movement, even at high-speed spins, enhancing durability and quietness.

Hygiene and Fabric Care

PuriStream Water Filtration: This technology filters water during the wash to deliver cleaner laundry outcomes.

Dual Spray System: Automatically rinses the drum and door to prevent detergent buildup and residue.

Seamless Drum Welding: Eliminates sharp edges and dirt-trapping welds, enhancing drum longevity.

Anti-Bacterial Treatment (ABT): Applied on the gasket and dispenser areas to prevent bacterial growth, ensuring a hygienic washing environment.

Specifications: HW120-DM14F9BKU1

Color: Premium Black

Drum Type: Pillow-Shaped with Electrical Welding

Motor: Direct Motion Motor

Spin Speed: 1400 RPM

Door: 525 mm, dual-layered with a transparent black frame

Gasket & Dispenser: Anti-Bacterial Treatment (ABT) included

Connectivity: WiFi-enabled for remote operation

Add Item Function: Allows mid-cycle laundry additions

Dimensions: 600 x 600 x 850 mm

Pricing and Availability

The Haier F9 Series Front Load Washing Machine (Model: HW120-DM14F9BKU1) is priced at Rs. 59,990. It comes with a 5-year comprehensive warranty and an impressive 20-year warranty on the motor. The model is now available for purchase via leading offline retailers and major e-commerce platforms across India.

Conclusion

Haier’s F9 Series brings a blend of intelligent automation and thoughtful design to meet the laundry needs of Indian households. With AI features, hygienic technologies, and a premium aesthetic, the F9 Series positions itself as a strong contender in India’s premium washing machine segment, making fabric care smarter and more intuitive than ever before.