Boult, the popular Indian brand known for its audio and wearable products, has officially adopted a new identity. It will now be called GoBoult in India, marking a significant rebranding initiative. Alongside a fresh name, the company has also unveiled a new logo as part of its broader strategy to become a global player in the consumer tech space.

New Branding and Logo Explained

The new brand identity reflects GoBoult’s commitment to innovation and a future-forward vision. The updated logo features a screwhead and an arrow, symbolizing engineering precision and dynamic progress. The brand now aims to position itself as a modern “global Indian tech brand,” tailored especially for the Gen-Z demographic.

Strong Financial Growth and Ambitious Targets

In FY 2025, GoBoult recorded a robust revenue of Rs. 800 crore, nearly doubling its figures from two years prior. Riding on this momentum, the company has set an ambitious revenue target of Rs. 1,000 crore for FY 2026, with a long-term vision to touch Rs. 2,000 crore by 2030.

Global Expansion Plans

GoBoult’s rebranding is not just cosmetic—it reflects the company’s plans to enter international markets. By 2030, GoBoult aims to establish a presence in:

USA

Europe

Southeast Asia

East Asia

The brand is also planning a massive retail footprint expansion, growing its offline presence from 3,000 to 30,000 stores across India in the next 18 months. This is a strategic move, considering that offline sales are becoming a significant revenue driver.

Premium Product Strategy and Pricing Focus

GoBoult is shifting towards a more premium portfolio, focusing on smart wearables, audio devices, and tech-enabled lifestyle gear. The new product lineup will target an average selling price (ASP) of Rs. 2,000 and above, marking a transition into the mid-to-premium segment.

Investment in R&D and AI Integration

To support this shift, GoBoult has committed Rs. 25 crore to Research and Development (R&D). Key areas of focus include:

Advanced software integration

AI-powered user experience enhancements

Innovative product designs

Pop Culture and Brand Collaborations

GoBoult will continue to integrate pop culture into its branding strategy. Notable partnerships, such as those with Mustang, will continue to play a role in building brand recognition and connecting with younger consumers.

Recent Product Launches

Reaffirming its market presence, GoBoult recently launched the Boult FluidX and Boult FluidX Pro headphones in India. These products feature:

40mm drivers

ANC and ENC support

IPX5 water resistance

Up to 60 hours of battery life on the base model

Up to 70 hours on the Pro model

The pricing for these models is set at Rs. 2,299 for the FluidX and Rs. 2,499 for the FluidX Pro, aligning with GoBoult’s mid-range focus.

Conclusion

GoBoult’s rebranding marks a pivotal point in its growth journey. With a clear vision for global expansion, a strong focus on R&D, and an evolving product lineup aimed at premium consumers, GoBoult is positioning itself to be a major player not just in India but on the world stage. The combination of innovation, design, and strategic investments signals a promising future for the brand.