Since its launch earlier this week, Threads by Instagram has taken the tech world and social media platforms by storm. The application, designed as a direct competitor to Twitter, has experienced an unprecedented surge in signups within its first 48 hours. With over 97 million accounts already on the platform, Threads is on track to reach the remarkable milestone of 100 million users faster than industry giants such as ChatGPT, TikTok, and even its parent platform, Instagram. Let’s dive deeper into the incredible growth of Threads, the advantages it offers for Instagram users, and the response it has elicited from social media rivals like Twitter.

Threads’ Unprecedented Growth and Instagram Integration

Tracking the meteoric rise of Threads is easy through the number of badges displayed on Instagram profiles, indicating the date of joining the app. The current user count stands at over 99 million, and if the current pace continues, Threads is expected to hit 100 million users within a few hours of this article going live. Such rapid growth is truly astonishing.

To put this achievement into perspective, it took ChatGPT two months, TikTok nine months, and Instagram itself two and a half years to reach 100 million users. The accelerated growth of Threads can be attributed to its seamless integration with Instagram, enabling the platform’s massive user base of 1.6 billion individuals outside the European Union to seamlessly transition to Threads. This transition represents one of the largest platform shifts in history, allowing users to engage with Threads’ features right from day one.

Twitter’s Reaction and the Threat of Lawsuit

In response to Threads’ rapid ascent and growing competition, Twitter has fired back with a letter threatening to sue Meta, the parent company of Instagram. The letter suggests that Meta may have employed former Twitter employees with access to sensitive trade secrets. This move underscores the level of concern and rivalry between these two social media giants, as Threads continues to gain traction and challenge Twitter’s dominance.

Threads’ Extraordinary Growth and Messaging App Landscape

The extraordinary growth of Threads within its initial 48 hours is a testament to the app’s appeal and the power of Instagram’s existing user base. By potentially reaching 100 million users faster than its predecessors, Threads has established itself as a formidable contender in the messaging app arena. Its integration with Instagram, combined with its unique features tailored for real-time conversations and sharing, has captivated users and positioned Threads as a strong player in the market.

Looking Ahead

As Threads continues to shatter records and disrupt the social media landscape, it will be intriguing to observe how Instagram’s rivals respond and whether the app can sustain its impressive growth in the coming weeks and months. With its focused approach on private messaging and real-time interactions, Threads has resonated with users who seek more intimate and immediate connections within the Instagram ecosystem. The future looks promising for Threads, as it carves out its place among the most popular messaging apps in the digital realm.