Apple has secured the top spot in global smartphone sales for 2024, with the iPhone 15 leading the market as the highest-selling smartphone worldwide. The company shipped approximately 225.9 million iPhones, surpassing its competitors, with Samsung closely trailing in second place.

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Apple Leads the Global Smartphone Market

According to reports from Canalys and Counterpoint, Apple dominated global smartphone sales in 2024, with the iPhone 15 alone accounting for nearly 3% of the company’s total shipments. The smartphone’s massive popularity was primarily driven by strong sales in the US and China, which contributed to almost half of its global sales.

Beyond the iPhone 15, Apple had seven models in the top 10 list of best-selling smartphones, including the iPhone 15 Pro Max, iPhone 15 Pro, iPhone 16 Pro Max, and even the older iPhone 13.

Best-Selling Smartphones of 2024

The top three best-selling smartphones were Apple’s:

iPhone 15 – The highest-selling smartphone globally, priced at ₹69,900 in India.

iPhone 15 Pro Max – Ranked second, as per Counterpoint Research.

iPhone 15 Pro – Secured the third spot in global sales.

Samsung also had a strong presence in the top 10, with the Samsung Galaxy A15 emerging as its best-selling model globally, starting at ₹17,999 in India. The premium Galaxy S24 Ultra also made the list, solidifying Samsung’s market presence.

Global Smartphone Sales Rankings

Apple led the market with an 18% share, shipping 225.9 million iPhones.

Samsung followed closely, shipping 222.9 million Galaxy smartphones.

Xiaomi ranked third with 168.6 million smartphone shipments.

TRANSSION secured the fourth spot with 106.7 million units sold.

OPPO rounded out the top five, selling 103.6 million units worldwide.

Conclusion

Apple’s dominance in 2024 highlights the continued demand for premium smartphones, particularly in key markets like the US and China. With the iPhone 15 series leading global sales and the upcoming iPhone 16 lineup generating anticipation, Apple is poised to maintain its stronghold in the smartphone industry. Meanwhile, Samsung, Xiaomi, and other brands continue to push competition, making 2025 another exciting year for smartphone innovation.